First draft

This is a first go at our music video. We have filmed all of the middle part of the video. The ending and the beginning are yet to be filmed. 

There is a lot more we need to do but the footage we have at the moment is good. There is a lot there for this part and I think we need to re shoot part and cut a lot of it out as we wont have enough time for the rest of the scenes. 

Animatic

 

This is my animatic. I have made this so that I can see my music video and how it should look at the end of all my filming. By making this is has helped me improve my I movie skills, this is something I need to make my final video. By making this I can tell where I need to add more shots, where I need to cut things out and where I need to change things around. I am using this a first draft of my video. It is a good thing to create because I can really understand how i'm going to create my video.

Planning my Digital Pack

Digital Pack Analysis

This is a god digital pack to have looked at. It has given me ideas in to how I want my digital pack to look like. I have decided that I am going to do a 2 part pack as it would be easier to take the pictures and write in information. By looking at this I have decided that I will put my track list on the back of the pack and only have a small bit of writing in the front. I chose to include less writing because I feel that people buy the pack for the music and don't take time to read the writing on the pack. 

This is another example of a digital pack. As you can see it is similar to the one above apart from the fact it has 2 CDs in it. All the information is in the same place. This is why I want to keep the layout the same just reduce the text and pictures. I think that this layout works very well and is easy to produce. 

Digital Packs

These are both examples of what a digital pack is. As you can see it is a 3 part CD case with a CD and other various information about the CD. They usually have the picture of the album on the front cover then have other photos on the inside that are related to the artist or the album. Digital packs are not used to much now days as most people download music onto their phones from the internet. But when they are bought people expect to see a list of the songs on the album and sometimes lyrics of the songs are included. 

In my digital pack I want to show a range of photos of my actress/principle dancer (Lauren Hampton) on the inside so that the buyers will be interested as to what the video is like. Rudimental not not normally related to dance so it will get people thinking. On the front cover I want a picture of Lauren spinning but the picture blurred. This sounds messy but when it is finished I hope to have a clear image of Lauren's face but the rest of her body as if she is spinning. It will be hard to create so my other idea I have in mind is having a picture of Lauren sat in the dance studio with her pointe shoes. This is a simple image but will show what the music video is about. This image will be a lot easier to create. I will take all of the photos when I am shooting my footage.   

Actors

Sophie Osborne (left)

Louis Leighton (middle)

Emily Knight (right)

 

These are my chosen actors for the part of the judges. I have chosen these people to act in my music video as I feel they fit the description of what I wanted, they are reliable, and easy people to work with. I chose to have 2 girls and a boy because I think that there would be more females at a dance school than males. All of these will be in the first and last scenes. They are a key part of the music video as it helps explain what is going on.  

Lauren Hampton

 

I have chosen Lauren to be my principle dancer. She was a lot of experience in the dance industry and fits my idea of the dancer perfectly. I have watched her dance and seen that she can perform the movements that I have choreographed. I believe that Lauren is a easy person to work with and she is easy to direct, this means that I could change parts of the choreography and she could pick it up easily. 

Planning Advert

This is a draft of what we want our advert to look like.

We created this in InDesign. We wanted to create a simple but interesting advert for a magazine. Our choice of picture is logical as our music video is about a dancer and her story. We have also taken the 'Rudimental' logo as this is what is on all of their tracks. I imported the logo into Photoshop as I wanted to make the background transparent. This was a difficult task as I wasn't sure on where to start, but when I managed to do it I was glad because it really makes the logo fit well into the advert. The colours used was also another key point to think about. I wanted to keep it simple so black was the best choice. It also fits with the dancers costume, this is something that in our real advert I need to make sure I do as it gives that professional effect and makes it look as if it all fits together. To make the advert look less like just a picture and logo I added the recording producers logo so that it looks more legitimate. I changed to colour of that so that it fit in with the colour scheme. Over all this is what I want the advert to look like when I have the photos of my dancer. A few problems that I may face is getting the same finish. This is taken by a professional photographer and is very well lit. To try and overcome this problem I have chosen to take my pictures in a black studio so that I can light it well. 

Camera Angles

For our video we want to use a range of camera angles. Also because we are filing someone dancing there are the right and wrong angles that you should film someone. We are planning on using a lot of medium shots, wide angle shots, close ups and extreme close ups. We are want to use a rang of height so that the audience can see from every angle. 

This is a range of the angles that we plan to use. All of these shots will be able to show a different part of the dancer. You can also mix a lot of them together so in the same scene you can have a few of the different angles. This will make the video interesting to watch. 

Mise-en-scene

Our costume, Hair and Make-up: 

Dancer:

Scene 1: Leotard, ballet shoes, hair up in ballet bun, Make-up natural. 

Scene 2: Leggings, trainers, hoodie, bag, Hair in ponytail, Make-up natural. 

Scene 3: Leggings, trainers, hoodie, bag, Hair in ponytail, Make-up natural. 

Scene 4: Leggings, trainers, hoodie, bag, Hair in ponytail, Make-up natural/ Leotard, ballet shoes, Make-up natural.

Scene 5: Leotard, ballet shoes, Make-up natural. 

Scene 6: Leotard, ballet shoes, hair up in ballet bun, Make-up natural. 

Judges:

Scene 1:  Formal clothing, Blouse, Skirt, Trousers, hair up, boy(smart hair), make-up natural. 

Scene 2: N/A

Scene 3: N/A

Scene 4: N/A

Scene 5: N/A

Scene 6: Formal clothing, Blouse, Skirt, Trousers, hair up, boy(smart hair), make-up natural. 

Props: 

Scene 1: table, pens, paper, tea.

Scene 2: Bed, Bathroom, Hair stuff, trainers.

Scene 3: trainers, water bottle, IPod. 

Scene 4: Bag, posters, trophies, medals, ballet shoes. 

Scene 5: bag, ballet shoes, remote, CD player. 

Scene 6: ballet shoes, table, pens, paper, tea. 

Lighting:    

Scene 1: Stage lighting. 

Scene 2: Natural lighting. 

Scene 3: Natural lighting.

Scene 4: Natural Lighting. 

Scene 5: Natural Lighting/ Stage lighting.

Scene 6: Stage Lighting. 

Performance

In our video there are 4 characters. We plan on asking people that we know and who are available to be our judges as they don't have that much air time. But for the dancer we have to find someone who fits all the needs that we have. We need to find someone who can dance key moves, someone who looks the part, and someone who we believe fits our characters description. 

Location

My location of  my music video is spaced over 4 different places. 

1. Audition Room

I have chosen to have this as one as my locations because this is where the dancer starts in the music video. For this I want to get a black space with a theatre feel. It needs to be big enough for someone to be able to dance in. It also has to look real and not just a room. I have a few places that I will look into. I will need to get permission from the owner, and make a time slot to be able to use this room. 

This is the type of audition room that I was thinking of. As you can see all the walls and floor is black, this is what a typical dance or drama studio is like. It will kick my video off to a good start making it look professional. 

2. Home/House

In the second part of the music videos we see the girl at home, waking up and getting ready for the day. She later returns to this location. This is a easy location to get hold of because I can use my own house or anyone else's who I ask. I will need to get permission to move things around etc... Filming in a house it goos because you can get everything just as you want and you can change things around. 

3. Public Location

In the third part of the video we see the dancer going on a run, although it isn't in the video very long it still counts as a location because we have to film there. The location we will probably look at using is a field, or a running area. Somewhere that has a good setting so it looks like she is going on a long healthy run. 

4. Dance Studio

The middle part of the video is the dancer dancing in the dance studio. She spends a lot of time in there as this is where we see the girl trying her hardest and 'not giving in.' For this we have to look at hiring something out or asking permission to use spaces available to us. 

Story Line

My music video is based on a young dancer auditioning for a dance school. She starts off in the audition and as she is dancing she falls. She runs off stage crying as she knows that she won't get into the school now. 

The next few scenes we see the same girl at her home, she is preparing for another audition because she is determined go get into this dance school. So you see shots of her running, doing sit ups, and performing a range of ballet warm ups. In this time you get a feel for the character as you see her home, you see her room, her posters and awards and get to know her. 

It then cuts to her practicing in a dance studio. She is very keen to get the dance right and the audience see her perform parts of the dance over and over. You get to see her reactions to bad moves and how determined she really is. 

The last part of this video is her in her final audition. You see who she is perfuming to. The 3 mean judges who have seen her fall on her face so don't expect much. As she starts to dance the camera catches every angle of her. She finnish's the dance and you see the smile grown on her dance. She takes her bow to the judges and exits happy. A contrast to the start. 

This all links into the song I have chosen as the title is Not Giving In and the lyrics tell a story of something or someone who doesn't give in. And in this video it is her and her fight for the dream that doesn't give in. 

My Storyboard

I have created a storyboard so that I can what will happen in every scene. I have mapped out the hole of my music video so that I can make sure i get things I need, have people when I need them and know where they have to be. This is a really useful thing to do because it it a lot of planning all in one place.

My storyboard will now help me plan out what props I need to get. So I need to find a table for the judges, I need to get a CD player and a CD player remote, a bag to carrying all her dance stuff in. It also tells me that I need to find 3 people to play judges and 1 girl to play my dancer. This will mean I will have to hold auditions to see who the best people are for the role. One key thing is getting my location sorted out, according to my storyboard the dancer is in 3 places. A audition room, home, public then back in the audition room. For the audition room and dance studio I need to look around and ask about borrowing spaces for times. 
My storyboard has helped me understand all the organising that I need to do in order to create the best music video that I could. 

Performance and Mise-en-scene in a Music Video

There are different ways that you can perform in a music video. One being having the artist singing the lyrics in the song. 

This would include things such as musical instruments, costumes, stages, settings, extras and props. For example, Jessie J's 'its my party' Jessie J is the artist and she is filmed in the video singeing her song but she also has, other people performing, different costumes, products, camera angles and location. 

 In this shot you can see one group of people who have been hired to be in the video alongside the artist. This is so that you can create a story based around the lyrics. You can tell that they are all the same type of person in this room. This is a contrast the Jessie J herself and this is what her song is saying. That even though they are different it's her party and she will have a good time no matter what. By using these people instead of just singing it makes its easier for her demographic to see that. By using the wide angle camera shot it shows the audience all of the group of people and there costume.

There are parts in the video where you see Jessie J but she isn't singing. This is the story and acting part of the music video. This is to help show the audience that she is telling a story as well as singing her song. In this point in the video she is looking though a key hole at a group of people at another party/ Using this close up to show her looking though the key hole and a group of people allows the audience to see her reaction to the type of people they are. It also allows to audience to do the same to her as what she is doing to them. By using this angle it is almost as if the audience is looking though a key hole at her. 

This is another shot that shows Jessie performing. As you can see she is gesturing towards the camera. This shows the audience that she believes whats she is singing and also carries on with the story. her costume is the same in both this shot and the above shot. And as you can see so is the location. In both shots she is in a hall way. If you look in the picture below you can see that she is in a different location and wearing a different costume. This is on purpose to show the audience the contrast. 

This shot shows her in a group of people. As you can see her location and her costume has changed. The use of the wide angle camera shot shows how she is the centre of intention because she is framed in the middle of the shot and in the middle of the crowed. It's also good because it brings the attention on the audience straight to her as she is in the middle. 

Another way that you can present your music video is in the way that I have researched in things such as skrillex, La La La and Toulouse. All of these are types of narrative music videos. These don't have the artist in them. They may not even relate to the lyrics. These just have a interesting story and the music is the background to it all. This is the type of music video that I like and that I think will fit best with the song that we have chosen. 

All of these types of videos have a range of Mise-en-scene. For example for each video you have consider the costume that your character is going to wear. You have to think about where the are positioned, what light they need, what they will actually be doing and how they will do it. In Our Video we have one main character, she is a dancer so her costume varies from dance wear to casual and sports wear. Her location is constantly changing, and with that means the lighting and camera angles are always changing. All of those things are important to create a good video because without them you loose the professional look to it. 

Questionnaire Feedback

I wanted to get a better understanding of what different demographics liked. I did this by carrying out a questionnaire about music videos. I got a lot of mixed results. I can clearly see that there is a definite link between age and the type of music and music videos that people like. For example I found that younger people listen to a lot more rap, hip-hop and pop music in comparison to middle aged people who like soul and classical. 

When I asked people hoe much music they listened to I was surprised with the result. A lot of people said that they only listened to about 3-5 hours a week. My thoughts were that this figure would be a lot higher. In younger people this was the case and the general result was 11+ hours, but it was surprising to see that people don't spend that much time listening to music. This could create a problem when making a music video, if people don't listen to music why would they watch the video? This is something that we can work on and make something that people do want to watch. 

When researching and asking people about music videos I got mostly the same response. Not a lot of people take time to watch the music videos anymore, this is due to music being portable and people listening to it on IPhone's. IPods etc... instead of watching the video on youtube. When people do watch the video I found out that most people like to see a narrative video. One thing I got as a response is that people hate just seeing the artist singing his or her song and nothing else going on. Another thing people really didn't like was cheesy and over the top videos. This is a good thing to find out, we can now avoid these areas and work on points that our demographic do enjoy. 

When doing this questionnaire it made me think about what demographic we will be appealing to. With out ideas in mind I believe that in effect we could appeal to all demographics. But with the genre of music we have chosen I think it is more appropriate to go for a younger demographic. Teenagers aged between 14-19.     

Questionnaire

This is the questionnaire that we have created to gain feedback on what music people listen to, the type of videos they watch, things to avoid and things to included. A questionnaire is a good way to find out what people enjoy. You need to know this because you want to please your demographics. 

I analysed my questionnaire so that I could understand exactly what each question will help me with. When doing this I found that a lot of the questions that I was asking would help me understand my demographic better. This is a good thing to do because if you don't know your demographic you can not create a product that will please them. 

Location

Different types of location: 

Outside in the public.

This is a typical city scene. You can use the outside locations for almost anything. It is also good to show the audience where you have set your video. A good advantage of using public places is that you don't have to get permission from anyone or pay to hire it. This will help us because we don't have a film budget. 

Studios: 

These are examples of some studio's that you could use in music videos. The top one is a music studio. This is a good location to use if you want to show the audience just the song, unlike the public area there isn't a story to show it's just about the song and the artist. The bottom one is a dance studio. This can show dancers dancing to the music or you can use it to film in. A dance studio is just an empty space with mirrors so in effect can e used to film almost anything. I think that the dance studio will be something that we will consider because we want our video to be dance related. On problem that we might face is the cost of hiring out these areas. Because they are always in use you will have to pay to hire it and have to find time that fits with the tenant. This could cause a problem with filming time. 

Clubs/pubs/social areas:

These two location are also good for different types of music. The pub could be used to tell a story about the song, and it also set the scene. You could incorporate the public location with this as well. Pubs are good if you haven't got a story behind your song because you can create a story in it. Clubs are another good place to shoot a video. If you use a club the song is usually more of a upbeat hip-hop or dance track. It is a easy location to use because the content of the video is already planned out. The one thing that would be a problem for us would be hiring it out and getting the amount of people to fill it out. You also have to have the right equipment to film it correctly, the right lighting etc...

My Song Choice

Not Giving in Rudimental

I chose this song for many different reasons. The song has a good musical beat and is easy to create something new. We wanted to create a music video based around dance and we feel that the lyrics could relate to a good story. 
This song is seen as a type of dance music. The song is something that I believe I can create a good video to. My idea of a dancer and her story fits in well with the lyrics and relates to the message that the song could be giving out. I like this song a lot as it gives me enough time to show all of the dancers story where it isn't so long but doesn't end up being so long we run out of things to film. There are a range of camera angles and locations that we can use to film our video as the song doesn't limit us to anything.  

Directors

There are many music video directors. 
These a few of the most famous and best in the world. With a video of their work. 

Spike Jonze

This is a video of Jay-Z's Otis 

Canada

This is a video of Battles's Ice Cream 

Tom Scharpling

This is a video of White Flag's Romance 

Jake Nava

This is a video of Adele's Someone Like You

Maria Matsoukas

This is a video of Rihanna's We found love. 

All of these directors are known for there work in all sorts of genres of music. There are many types of music videos and the directors job is to capture the video in the best way to represent the song. Sometimes this means creating something that is directly relating to the lyrics or something that has a story with in it. Directors work with the artists to help create the best video for the artists. They also work with costume, lighting and editing departments to make sure that everything is put together and comes out in the way the artist wants it. 

Costume and Make Up

Costume and make up are a key thing in music videos. It is also something that is forever changing. In the 80's we would think that you would see a lot of bright colours and radical costumes but it seems that when you look at todays videos you are more likely to see that. 

10 years ago: 

This is the type of costumes that artists used to wear in their music videos. As you can see there are a lot of more glitter, big hair, pattens, and different range of materials that we see now. 

This is they type of hair and makeup styles that were around 10 years ago. As you can see the hair styles have changed quite a bit. The photo on the left shows a typical type of hair style that later went on to set a trend in fashion. On the right we have a more normal hair and makeup style. The makeup that they wore was very natural with hints of colour. For example the eye shadow. 

Now

As you can see in this picture. Now you tend to see a lot less clothing in videos than we used to. A lot more bright colours. Body image is a big thing in videos now, so looking good naked is seen to be a very desired thing and if you do have that then it seems you have to show it off. Videos are full of colour and bold designs, the bottom right picture shows this. 
The bottom left picture shows how now you see a lot of celebs showing off their wealth. 

This is the type of hair and makeup that we see in videos now. As you can see there is a big craze for wigs. And lots of colour. This is something thats makes the video stand out and makes the artist individual. 

Nicky Romero Toulouse

This music video is different to all the others that we have researched as it is a dance video. The type of music used is house music. No lyrics so the story line could be anything. I like how they have created this video and there are a lot of things that i would like to try in my own music video. 

This is the opening to the music video. I really like this because it shows the audience straight away who the artist is. The bold colour and font also reflect the type of music that this is. 

We then get introduced to our first and main character. This costume that they have of the mask is key in this video. As it shows that when ever you wear this mask you become a dancer. It is filmed in the streets so the mask fits into they scene that it is based around. 

The use of close ups are very important in this video as it shows the detail. Normally you would be able to see the characters expressions or looks, in this you can't because of the mask this gives a more creepy feel to the video and as you haven't seen the character dance yet the audience are left to wonder what could happen. 

Now you start to see this character dancing. It is a contrast to what the stereotypical character would do as he looks like he would be someone to mug you or attack you. 

Now you can see both characters are wearing the mask. It is obvious to see that the mask now has a meaning. When you watch the video you can see that anyone who is to wear a mask starts to dance, without it the other 'normal' people are confused to why they are dancing. This wide angle shot allows the audience to see both characters dancing in the street. It helps them understand what might be about to happen. 

Through out the video the mask is passed on to more and more people in till we end up with the gang on dancers. This is something that could easily be shot by myself. And i like the idea of having dancing in a music video. Because it is filmed in the streets it wouldn't cost anything and could easily be filmed at different times of the day to create different meanings. 

The end of this video shows that the hole act we have just seen is in someones dream. We end up in the same scene that we started with the same character. This close up of his face allows the audience to see the shock, worry and confusion about what he has just seen. 

We then see a shot of the other man walking away confused. This shot then appears. It shows the audience that what they have just seen was not a dream. It leaves the audience with a sense of wonder and confusion. This is something that i like as it means that you could create more videos like this to keep the audience coming back and watching more. 

Here is the LINK to watch the music video. You can get a feel for what the music is like and how it fits in with video. 

Skrillex Bangarang

This is another music video that we liked the look of. This is more of a drum and bass music, and doesn't really have that many lyrics. Again this is another narrative video and has a story to it. Unlike La La La this one doesn't really have music relevance to the lyrics. Skrillex are know for this type of video so it has become a typical thing so this type of music to do. 

This is the opening shot to the music video. It is a medium shot, you can see the dog but not the surrounding area. It makes the audience wonder what is going to happen in this video as you can't tell from the beginning.

We are then introduced to our first character. They use a close up of his face to show his features and also his reaction to what is going on. This man is shown to be the 'bad guy' in the video. His costume is meant to show a trypical ice cream man. He comes across as a scary, intimidating looking man. Not something that we usally assciate with an ice cream man. 

As we go though the video we see a gang of boys that we have been introduced to getting ready for something. We see them start to play around with explosives and electrical things. In this shot we see that the ice cream man is being electrcuted by a young boy. This tells that audience that clearly this character is meant to be show as the bad guy and that he has done something to upset the boys. They use a close up in this shot again so that you can see exactly what is happening to his hand.

This is a good shot of one the other boys attacking and closing the door on the ice cream mans hand. This shot is particully good as you can see everything that is happening. The boy is the main focus as he is taking up most of the shot but you can see his clear intention. It is almost as if  you are seeing this happen from the boys point of view. 

This shot is kind of a contrast to the last one. In the last one you see the volience and the hurt the boy is causing. In this shot you see his face, you can clearly tell that he looks worried and concerned about what he has done. They have used a medium camera shot in this scene. This is so that you can see the boys reaction and also the fact that he is running away from something. 

The use of shadows in this shot is very good. You can see the young boy on the right, the shadow on the wall is a lot bigger than what the boy is, this is meant to show how the boy is growing up. It links a lot to the following scenes. I like the use of the shadow because it creates and interesting effect and shows how you can create easy effects that could have a lot of different meanings. 

This is the shot that follows the shadow. It shows the young boy in the scene before all grown up. It is meant to show how the crimes and bad things he did in his childhood have carried on into his youth. I like the use of the cross cut to a close up becuase it allows the audience to understand this change very easily. It is also a very good way of showing a long period of time in a short video. 

If you click here you will be able to watch the hole video and enjoy the song. 

La La La

These are a few videos that we have chosen to analyse.
This is  music video called La La La. We like this type of video as it is a narrative video. It has a story to it. 

 This is the main character that is in the video. As you can see he has put his fingers to his ears, this links to the lyrics that are being sang. This is a motif and is repeated though out the video. 

Though out the video we come across characters that the boy meets. This helps the audience understand the story more. Although the characters don't directly relate to the lyrics. When you watch the video it does make sense. 

There are also elements taken from other genres of music videos. For example this shot looks like it would be from a dance video. All of the conventions are of a typical dance video. I like this because it is braking the stereotype of what the video should look like. 

This is a shot that fits into the song and into what the audience are expecting. The song is about someone trying to get away from all the shouting and moaning and this shot show what they are trying to get away from. It is shortly followed by another shot of the little boy with his fingers in his ears, the motif. The lighting in this shot is also very good. All of her face is light up so that you can see every part of it in such detail. It helps the audience see how much she is shouting at the boy. All of her costume fits into the typical dance music video, so fits in very well. But as this is a pop music video it is contrasted in a good way. 

This is another one of the characters that we see. He is costumed in a more fantasy sort of way than the other characters. His costume is a key part as it clearly shows that all the people that the boy is with are from his imagination and help him block everything out. It also shows you where the music video is set. You can see that it is somewhere hot and i would say in a more poorer county as the building behind don't look as well made. 

They use a rang of camera shots to create effects in this music video. I really like this one because it shows the journey that this boy is going on. It is a contrast from the city he has just come from. The long shot makes it seem like a long journey because i looks like a long way to walk. Again you can see where it is set clearly. 

Click Here to watch the music video from the start and listen to the song its self.