Planning Advert

This is a draft of what we want our advert to look like.

We created this in InDesign. We wanted to create a simple but interesting advert for a magazine. Our choice of picture is logical as our music video is about a dancer and her story. We have also taken the 'Rudimental' logo as this is what is on all of their tracks. I imported the logo into Photoshop as I wanted to make the background transparent. This was a difficult task as I wasn't sure on where to start, but when I managed to do it I was glad because it really makes the logo fit well into the advert. The colours used was also another key point to think about. I wanted to keep it simple so black was the best choice. It also fits with the dancers costume, this is something that in our real advert I need to make sure I do as it gives that professional effect and makes it look as if it all fits together. To make the advert look less like just a picture and logo I added the recording producers logo so that it looks more legitimate. I changed to colour of that so that it fit in with the colour scheme. Over all this is what I want the advert to look like when I have the photos of my dancer. A few problems that I may face is getting the same finish. This is taken by a professional photographer and is very well lit. To try and overcome this problem I have chosen to take my pictures in a black studio so that I can light it well. 

Camera Angles

For our video we want to use a range of camera angles. Also because we are filing someone dancing there are the right and wrong angles that you should film someone. We are planning on using a lot of medium shots, wide angle shots, close ups and extreme close ups. We are want to use a rang of height so that the audience can see from every angle. 

This is a range of the angles that we plan to use. All of these shots will be able to show a different part of the dancer. You can also mix a lot of them together so in the same scene you can have a few of the different angles. This will make the video interesting to watch. 

Mise-en-scene

Our costume, Hair and Make-up: 

Dancer:

Scene 1: Leotard, ballet shoes, hair up in ballet bun, Make-up natural. 

Scene 2: Leggings, trainers, hoodie, bag, Hair in ponytail, Make-up natural. 

Scene 3: Leggings, trainers, hoodie, bag, Hair in ponytail, Make-up natural. 

Scene 4: Leggings, trainers, hoodie, bag, Hair in ponytail, Make-up natural/ Leotard, ballet shoes, Make-up natural.

Scene 5: Leotard, ballet shoes, Make-up natural. 

Scene 6: Leotard, ballet shoes, hair up in ballet bun, Make-up natural. 

Judges:

Scene 1:  Formal clothing, Blouse, Skirt, Trousers, hair up, boy(smart hair), make-up natural. 

Scene 2: N/A

Scene 3: N/A

Scene 4: N/A

Scene 5: N/A

Scene 6: Formal clothing, Blouse, Skirt, Trousers, hair up, boy(smart hair), make-up natural. 

Props: 

Scene 1: table, pens, paper, tea.

Scene 2: Bed, Bathroom, Hair stuff, trainers.

Scene 3: trainers, water bottle, IPod. 

Scene 4: Bag, posters, trophies, medals, ballet shoes. 

Scene 5: bag, ballet shoes, remote, CD player. 

Scene 6: ballet shoes, table, pens, paper, tea. 

Lighting:    

Scene 1: Stage lighting. 

Scene 2: Natural lighting. 

Scene 3: Natural lighting.

Scene 4: Natural Lighting. 

Scene 5: Natural Lighting/ Stage lighting.

Scene 6: Stage Lighting. 

Performance

In our video there are 4 characters. We plan on asking people that we know and who are available to be our judges as they don't have that much air time. But for the dancer we have to find someone who fits all the needs that we have. We need to find someone who can dance key moves, someone who looks the part, and someone who we believe fits our characters description. 

Location

My location of  my music video is spaced over 4 different places. 

1. Audition Room

I have chosen to have this as one as my locations because this is where the dancer starts in the music video. For this I want to get a black space with a theatre feel. It needs to be big enough for someone to be able to dance in. It also has to look real and not just a room. I have a few places that I will look into. I will need to get permission from the owner, and make a time slot to be able to use this room. 

This is the type of audition room that I was thinking of. As you can see all the walls and floor is black, this is what a typical dance or drama studio is like. It will kick my video off to a good start making it look professional. 

2. Home/House

In the second part of the music videos we see the girl at home, waking up and getting ready for the day. She later returns to this location. This is a easy location to get hold of because I can use my own house or anyone else's who I ask. I will need to get permission to move things around etc... Filming in a house it goos because you can get everything just as you want and you can change things around. 

3. Public Location

In the third part of the video we see the dancer going on a run, although it isn't in the video very long it still counts as a location because we have to film there. The location we will probably look at using is a field, or a running area. Somewhere that has a good setting so it looks like she is going on a long healthy run. 

4. Dance Studio

The middle part of the video is the dancer dancing in the dance studio. She spends a lot of time in there as this is where we see the girl trying her hardest and 'not giving in.' For this we have to look at hiring something out or asking permission to use spaces available to us. 

Story Line

My music video is based on a young dancer auditioning for a dance school. She starts off in the audition and as she is dancing she falls. She runs off stage crying as she knows that she won't get into the school now. 

The next few scenes we see the same girl at her home, she is preparing for another audition because she is determined go get into this dance school. So you see shots of her running, doing sit ups, and performing a range of ballet warm ups. In this time you get a feel for the character as you see her home, you see her room, her posters and awards and get to know her. 

It then cuts to her practicing in a dance studio. She is very keen to get the dance right and the audience see her perform parts of the dance over and over. You get to see her reactions to bad moves and how determined she really is. 

The last part of this video is her in her final audition. You see who she is perfuming to. The 3 mean judges who have seen her fall on her face so don't expect much. As she starts to dance the camera catches every angle of her. She finnish's the dance and you see the smile grown on her dance. She takes her bow to the judges and exits happy. A contrast to the start. 

This all links into the song I have chosen as the title is Not Giving In and the lyrics tell a story of something or someone who doesn't give in. And in this video it is her and her fight for the dream that doesn't give in. 

My Storyboard

I have created a storyboard so that I can what will happen in every scene. I have mapped out the hole of my music video so that I can make sure i get things I need, have people when I need them and know where they have to be. This is a really useful thing to do because it it a lot of planning all in one place.

My storyboard will now help me plan out what props I need to get. So I need to find a table for the judges, I need to get a CD player and a CD player remote, a bag to carrying all her dance stuff in. It also tells me that I need to find 3 people to play judges and 1 girl to play my dancer. This will mean I will have to hold auditions to see who the best people are for the role. One key thing is getting my location sorted out, according to my storyboard the dancer is in 3 places. A audition room, home, public then back in the audition room. For the audition room and dance studio I need to look around and ask about borrowing spaces for times. 
My storyboard has helped me understand all the organising that I need to do in order to create the best music video that I could.