Lighting

The lighting in a pop music video can be used to emphasise a certain mood. For example in Pixie Lotts's 'Cry Me Out' There is low key lighting being used which emphasises the black and white shots and shows the emotion of the song. Whereas in contrast to this in more up-beat videos flashing lights are used or even coloured lights which are used in videos such as LMFAO's 'Sexy And I Know It' The Ligthing In videos help emphasise the artist and ensures they are the centre of attention in the video.